Whitaker Bank secures naming rights to Legends’ ballpark

Minor League Baseball

Applebee’s Park is no more as the Lexington Legends unveiled the new naming rights partner for their stadium: Whitaker Bank. The ten-year-old franchise will play its home games at Whitaker Bank Ballpark beginning this April. Terms of the agreement were not announced, but the team said at its Thursday news conference the partnership with the Kentucky-based bank was a ten-year deal with the option to renew afterward. In a nice touch for fans, all Whitaker Bank locations will sell discounted tickets to Legends home games. That discount, will also apply at the Legends’ box office for fans using a Whitaker Bank debit card, Mark Maloney and Scott Sloan of the Lexington Herald-Leader report.

The Legends announced in December Applebee’s had decided not to renew its ten-year naming rights agreement. The team began looking for a new naming rights sponsor toward the end of the 2010 season, and signed the agreement with Whitaker Bank in December. The terms of the deal could be altered for a number of reasons, including a possible jump to a AA classification or affiliation change to a closer franchise like the Cincinnati Reds, Maloney and Sloan report. (Read more)

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